Architecture / Retail

The Mall Group

Iconic, luxurious, modern.
Bold architecture combined with intimate shopping spaces.

The Em-District shopping centres are made up of the Emporium and EmQuartier Malls in Bangkok, Thailand. The International Marketing Team of the Mall Group engaged noBorders to refresh their image library for these flagship centres in September 2017.

The process commenced with an analysis of existing images with feedback on what the team liked and disliked about their existing library, gaps in content, colour requirements, composition needs, end usage etc. I then conducted a Values Analysis on the brand using existing materials, the draft brief, marketing strategy and documents provided. Typically the process would include a short survey of key stakeholders, however due to language constraints this was replaced with short interviews.

The analysis revealed interesting insights into brand values. The strongest and weakest value categories where used throughout the process and strongly guided the final images and portfolio report.

Lead time was provided to gain the required approvals. The shoot was conducted over 3 full days covering externals night and day, storefronts, features and services, shopping experience, and a particular focus on the unique fresh food market. The brief required images only possible using an aerial drone. Given the location this required detailed planning and approvals.

EmQuartier Shopping Mall
EmQuartier external at night
Dior Store Front
Store fronts showing activity
EnQuartier Internal Green Space
Showing general ambience and highlighting green spaces
Gourmet Market Dancing
Capturing the unique experience of the spontaneous supermarket staff dance!

Values Analysis

I use a validated Values framework to assess the values of your brand, personnel, and stakeholders. This helps to inform the shoot and final presentation, and always provides rich insights into your broader marketing and communications plans. The process starts with a simple questionnaire conducted online, and can include a full debrief with your team to better understand how you can use this to improve your results. Some organisations and businesses have found this so helpful that it has completely transformed their marketing strategies. Get in touch to find out how these insights can help you beyond just improving the quality of your image library.

Portfolio Presentation

Finally images were processed to requirements and presented together with a 30 page portfolio report. The report contained suggestions on image combinations, use, marketing approaches to tourists, under-utilised features and services that could further enhance brand values, future image priorities, and shoot planning and logistics.

As a follow up service, noBorders was engaged to publish a promotional booklet with a 3 day turnaround requirement. Services included all design and layout, drafting of all text, and incorporating a number of brand essential elements.

We collaborated across timezones and languages to deliver the final 32 page publication on time and on budget.

Get in touch and find out how together we can bring your Values to Light!

Contact Me
  • commercial drone photography
  • EnQuartier Internal Green Space
  • EmQuartier Shopping Mall
  • Dior Store Front
  • Aerial drone photo of Eraring power station
  • aerial landscape photography
  • commercial photography real estate
  • commercial photography, Sydney, product, lifestyle
  • drone photography aerial of shopping centre
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